You can call it whatever you want…but spring cleaning or resetting your business can be done any time of year depending on your industry, but this is specifically for my creatives in the wedding industry because now is the ideal time for them!

For my wedding industry friends, you’re most likely swamped with events and travel from April through mid-November. And those are the months that you’re likely living in priority mode (especially if you’re a team of 1). 

You’re getting the client work done and keeping up with the absolute necessities that keep the ship afloat, but we both know there’s so much more to running a business that gets pushed to the back-burner when the client work is top priority. 

And let’s not even mention the passion projects or dreams of scaling your business. 

And then in December you’re probably either:

1. Still getting caught up on the last few priorities before the end of the year, or

2. In complete recovery mode after surviving a busy season and the thought of prepping for next year stresses you out. 

I’ve worked as a virtual assistant for creatives in the wedding industry for the last 10 years and I get it!  Take the month of December to recoup, but don’t miss out on the quieter months from January through March to set yourself up for success for the rest of the year next year. You can think of it as spring cleaning (or maybe even like meal prepping) for your business. 😉

It’ll take time and energy in the moment, but future-you will feel less stressed & grateful to past-you for being intentional and putting in the work now.

Ready to reset your creative business so 2026 will feel more intentional & less stressful? Take a peek at some of the tasks I look at when resetting a business for the year ahead:

• Update your website & guides so you know you’re putting your best foot forward 24/7/365: This can include a portfolio refresh, copy & pricing updates, contact form changes, formatting, and fixing any broken links.
• Get caught up, cleaned up, & ready for your next big move: You’ll never feel fully prepared for the year ahead or your next launch if you still have items on your to-do list from last year.  Take a little time to add last year’s events to your blog, schedule overdue pins, and collect & curate BTS footage and event content you want to share in the year ahead. 
• Customize & systemize your pre & post-production processes, so your client experience is always on-point and nothing falls through the cracks. Obviously some things can only happen closer to each event…but this is a good time to see if there’s anything you can prep for the upcoming season’s events like client folders, documents, or task managing tools.
• Map your client workflow from first inquiry to offboarding, so your CRM systems scale with you…and you never miss a payment: Tighten up automations, update (or create) templates for the new year, and archive completed or abandoned projects.
• Build (or update) your testimonial request system, so you’ll get rave reviews in your inbox throughout the year…without lifting a finger: Be sure to send any overdue testimonial requests, automate your workflow to send the requests moving forward, update your testimonial library, and add to guides/website.
• Design, edit, & order any outstanding albums, so it’s one less thing to chase clients about during busy season.
• Refresh & systemize your email list, so you know your email marketing will be pulling it’s weight and working for you.
• Evergreen your offers, so you can get out of live-launch mode and make sales on the daily.
• Create or update your SOPs, so you can rest easy knowing nothing will fall through the cracks and make it easier to delegate in the future.

These are tasks that can help you go from feeling overwhelmed & managed BY your business, to YOU managing your business stress-free and feeling confident that the work is getting done throughout the year.

Which is why I’m SO excited to announce that between January and April, I’m offering an exclusive amount of 1 & 2-month packages for the creative business owner who wants to reset their business & prepare it for the year ahead…without having to be stuck behind a computer screen during their off-season!

Each Business Reset will be fully customized to you, the needs of your business, and your priorities for the year ahead.  Click HERE to inquire about the process & to find out if it’d be a good fit for you!